I love it when advertising companies use extraordinary people to inspire us. Of course they are also trying to get us to buy in on what they are selling, whether it is a thing, an experience or a concept. But if we strip away what’s being sold and look at the message behind the ads, we can sometimes see brilliance.
‘Under Armour’, for example, an American sportswear and accessories company, recently aired an ad and we shared it with our class as we thought the underlying message was brilliant. As you can imagine, being a sportswear company they would typically use athletes in their advertising campaigns, and this particular ad is no different, except that they used an athlete who we may normally overlook as being an athlete.
The conversation that we had with our class after viewing the ad was fantastic. The students heard the underlying message loud and clear. As teachers, we are constantly giving our students this message, as I’m sure our coaches are too.
I don’t want to spoil it for you. Watch the ad yourself, what do you think is the message that we all heard?
https://www.youtube.com/watch?v=CEiFGgdamkI
Tania says
Is this ad on our tv channels? It’s amazing.